Helen Lancaster

Helen is a market and social research professional with over 25 years’ experience conducting research in the public, private and third sector. She is both a quantitative and qualitative researcher with expertise in all types of research methodology, sampling, questionnaire design, focus group moderation, interviewing, and data analysis, interpretation and reporting.

Helen has conducted research studies for local authorities and other public bodies, charities, community organisations, membership bodies and private companies. Over the course of many projects, Helen has interacted with a wide range of people, including those who are vulnerable and deprived, and has adapted her research methodologies, questioning, and interviewing styles and techniques to different audiences.